Many of us in the business community believe that design is a secondary function which only serves an aesthetic purpose. If you belong to this school of thought, you couldnt be more wrong about designing.
Designing is a set of rules that you set up in prior so your work is scalable and consistent in quality, while serving a set of performance metrics. So, here are few design principles you should adhere to while creating your custom newsletter design in order to get the benefits of both brand awareness and lead generation from your newsletters.
Converting all your PSD to email HTML is also equally important. So, here are a few common mistakes you should specifically avoid. Read this article about Common Mistakes People Make While Converting PSD to HTML. - http://bit.ly/2TyUe9 6
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